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To encourage lively participation on this planet exterior through award-winning coverage of the sports, folks, places, journey, discoveries, well being and health, gear and apparel, trends and occasions that make up an active way of life.
Adventure gear deploys the traditional trick that advertising and marketing plays on the consumer, that sense that only sure equipment will do. We buy into it so readily that we persuade ourselves we want issues that we don’t – especially men, who’re pure gear queers.
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